Amazon Best-Selling M&A Author

The Optima Advantage:
The Blueprint for Selling Smart and Exiting Strong

Drawing on decades of experience as a successful entrepreneur, banker, and M&A advisor, Lane Carrick provides the definitive framework for assessing, maximizing, and exiting business value. Discover how to identify strategic acquisitions and ensure a profitable and successful company sale.

Coming Soon to Amazon
the optima advantage book cover

“The biggest mistake founders make is waiting too long—and trusting the wrong people—when it comes time to sell. The Optima Advantage cuts through the noise. Lane Carrick brings real deal experience, clarity, and discipline to a process that’s usually anything but. If you’ve built something valuable and want to exit on your terms, this book should be on your desk—well before you ever take a call.”

─ Rogers Healy, Founder/CEO, Morrison Seger VC Partners

Download
Free Seller Resources

As mentioned in The Optima Advantage: The Blueprint for Selling Smart and Exiting Strong,
I have put together a handful of seller templates to help you prepare for the journey ahead.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Name*
Subscribe to newsletter
the deal table interview

The Deal Table

I host The Deal Table, a premium podcast dedicated to entrepreneurs, executives and investors. Our mission is to equip you with the tools and confidence to grow, fund and exit your business on your own terms.

managing director of optima m&a

Optima Mergers & Acquisitions

I am the Managing Director of Optima Mergers & Acquisitions, a leading middle market M&A firm based in Dallas, where I ensure a smooth exit for every Founder.

Start a Conversation

Book a Consultation

Mr. Carrick is Available on a Select Basis for Speaking Engagements Regarding The Optima Advantage

Book Now
Lane Carrick speaking with a group of people

® Lane Carrick. All Rights Reserved.